OLAY Body / iDefy Viral Video
Copywriter: Katherine C. Eustaquio
Type: Facebook FanPage / other deliverables
Study 1
There’s nothing like OLAY
For skin that’s moisturized & younger-looking in just 7 showers, only OLAY will do. Join the community of OLAY Women on Facebook today.
Study 2
I have an OLAY Body!
OLAY for your face, now for your body. Reveal moisturized & younger-looking skin in just 7 showers with OLAY Body Age Defying Soap!
Study 3
Are you an OLAY woman?
Be one of the thousands of OLAY women who revealed moisturized, younger-looking skin in just 7 showers. Join us on Facebook today!
# # #
EDM
Be one of the thousands of OLAY women who revealed
moisturized, younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook to get free OLAY products.
Be an OLAY woman today.
STUDY 2
22,602 (Real time)
More and more women are revealing moisturized,
younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook.
Be an OLAY woman today.
STUDY 3
Do you like moisturized, younger-looking skin?
[LIKE]
Then click me.
Be one of the thousands of OLAY women who revealed
moisturized, younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook.
# # #
3 Status Message with 2 studies each
I. Thank you Message
Study 1: Thank you so much for sharing the iDefy Video to your friends! Keep sharing the links for a chance to win OLAY gift packs!
Study 2: Thanks for sharing the iDefy Video to you Facebook friends! Tell your friends to share the links for a chance to win exclusive OLAY gift packs!
2. Thread Starter
Study 1: Aside from skin-ageing, what else do you defy? Tell us, ladies!
Study 2: OLAY women defy skin ageing, rough dry skin, and so much more! As an OLAY woman, what do you defy? Tell us!
3. Day-end Message
Study 1: It’s been such a HOT day! Look at what the sun did to your skin! Restore your skin’s moisture with OLAY Ultra Moisture Body Soap! Good night ladies!
Study 2: End this scorching day with a relaxing bath only with OLAY Age Defying Body to restore your youthful glow! Good night ladies!
Type: Facebook FanPage / other deliverables
Study 1
There’s nothing like OLAY
For skin that’s moisturized & younger-looking in just 7 showers, only OLAY will do. Join the community of OLAY Women on Facebook today.
Study 2
I have an OLAY Body!
OLAY for your face, now for your body. Reveal moisturized & younger-looking skin in just 7 showers with OLAY Body Age Defying Soap!
Study 3
Are you an OLAY woman?
Be one of the thousands of OLAY women who revealed moisturized, younger-looking skin in just 7 showers. Join us on Facebook today!
# # #
EDM
Be one of the thousands of OLAY women who revealed
moisturized, younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook to get free OLAY products.
Be an OLAY woman today.
STUDY 2
22,602 (Real time)
More and more women are revealing moisturized,
younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook.
Be an OLAY woman today.
STUDY 3
Do you like moisturized, younger-looking skin?
[LIKE]
Then click me.
Be one of the thousands of OLAY women who revealed
moisturized, younger-looking skin in just 7 showers.
Join OLAY Philippines on Facebook.
# # #
3 Status Message with 2 studies each
I. Thank you Message
Study 1: Thank you so much for sharing the iDefy Video to your friends! Keep sharing the links for a chance to win OLAY gift packs!
Study 2: Thanks for sharing the iDefy Video to you Facebook friends! Tell your friends to share the links for a chance to win exclusive OLAY gift packs!
2. Thread Starter
Study 1: Aside from skin-ageing, what else do you defy? Tell us, ladies!
Study 2: OLAY women defy skin ageing, rough dry skin, and so much more! As an OLAY woman, what do you defy? Tell us!
3. Day-end Message
Study 1: It’s been such a HOT day! Look at what the sun did to your skin! Restore your skin’s moisture with OLAY Ultra Moisture Body Soap! Good night ladies!
Study 2: End this scorching day with a relaxing bath only with OLAY Age Defying Body to restore your youthful glow! Good night ladies!
