Resume

Katherine C. Eustaquio-Derla
Address: Mandaluyong City, Metro Manila, Philippines
Mobile Number (PH): +63 9052160836
Email: kceustaquio@gmail.com
LinkedIn
Online Portfolios:
•  Writer’s Portfolio
•  Design Portfolio
•  Printing Website [Family Business]
•  Self-Publishing Website [Family Business]

PROFILE

Ambitious, quick-learner, highly creative, and organized, Katherine is a writer, graphic designer, and communications specialist with more than 10 years of professional experience in publishing, advertising, public relations, marketing, and project management. She has extensive knowledge in internal communications and content development. With great passion for writing and design, she specializes in producing creative, engaging, and visually-appealing content that caters to a wide range of markets.


SKILLS

• Online Newswriting; Creative Writing
• Corporate and Internal Communications
• Copywriting, Copyediting, SEO Writing
• Marketing Strategies & Campaigns
• Creative Team Leadership
• Product Positioning & Branding
• Digital and Off-Set Printing
• Basic Video Editing
• Public & Media Relations
• Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Adobe InDesign
• CorelDRAW & CorelPHOTOPAINT
• Web & Print Content Development
• Digital and Social Media Marketing


PROFESSIONAL EXPERIENCE

Freelance Content Writer, Graphic Designer, Communications Specialist (June 2015 – present)
•       Provides online content materials—blogs, whitepapers, feature articles, etc.—for several clients in Manila, Singapore, and U.S. Writes B2B and B2C online articles for clients across various industries.
•       Conceptualizes, designs, and prints graphic designs for clients in the Manila, Singapore, Australia, and the US. Specializes in logo design, coffee table books, posters, books, souvenir programs, and yearbooks.
• Creates effective communication plans and editorial calendars for clients with the focus on SEO, lead generation, and conversion.

Writer, Tech Times (September 14, 2015 – August 2, 2016)
•     Wrote daily trending topics focusing on health, technology, science, and society.

Internal Communications Specialist, Accenture in the Philippines (May 28, 2014 – May 27, 2015)
•     Developed and implemented integrated internal communications strategies.
•     Audited internal channels and makes recommendations for effective communications with best practices from Accenture teams in other geographies.
•     Managed internal communication platforms such as mailer tools, Yammer, Stream, and other interactive communication tools within Accenture.
•     Managed all branding – verbal and visual – to ensure internal communications support overall branding and positioning in the market.
•     Supported other marketing teams in developing messaging and ensuring the brand is properly represented across internal and external communications.


Digital Marketing Officer, Araneta Group (Philippines, July 30, 2012 – May 23, 2014)•     Planned and implemented internal and external communications and marketing initiatives of Araneta Group properties, Smart Araneta Coliseum, and Binibining Pilipinas Charities, Incorporated.
•     Developed strategies to strengthen the brands’ digital positioning.
•     Project Head of Dress Me Up! – A quarterly fashion event to promote the queens of Binibining Pilipinas Charities, Incorporated.

Senior Copywriter and Graphic Designer, Yehey! Digital Group (Philippines, April 2008 – May 2010)
•     Created copy and designs for sales pitch, websites, banner ads, brochures, videos, and advertising materials.
•     Developed strategies for digital communication plans.
•     Created the concept for Jollibee Sulit Sarap Challenge Facebook Application (Winner of the Social Network category of the Digital Filipino Social Networking Awards 2009).

Copywriter and Graphic Designer, Mosbeau Philippines (Philippines, September 3, 2007 – April 15, 2008)
•     Wrote copy for products, advertising materials, and newsletters.

Graphic Designer, The Creative Response Co. Inc. (August 2006 – August 2007)
•     Edited copy and designed print advertisements for yellow pages in California, USA.


OTHER PROJECTS

Contributing Writer, Summit Publishing Company, Inc. (Philippines, July 2009 – May 2014)
•     Wrote lifestyle and entertainment features for Cosmopolitan Philippines’ website - Cosmo.ph.

Contributing Writer, Airo Media International, Inc. (Philippines, November 2008 – March 2013)
•     Wrote monthly articles focusing on health and wellness, relationships, beauty, lifestyle, travel, and food for Total Fitness Magazine former Action & Fitness Magazine and Speed Magazine.

Published Author, PaperKat Books (Philippines, September 2015 – Present)
•     Writes, edits, designs, and publishes contemporary romance novels in the Philippines. Three titles (Before I Do, Before I Do Anthology, and What Am I To You) are currently available in National Bookstore and Fully Booked branches in Metro Manila. Currently mentors 17 writers who want to self-publish their first books.


AFFILIATION
•     Active Member, Connected Women - Philippines (June 2018 - Present)
A global community of women entrepreneurs, freelancers & professionals.

•     Member, UST Journalism Society (2002 – 2006)
The official student organization of the UST Journalism Department.


TRAININGS ATTENDED

•     May 30, 2013 - CMO Mobile Summit 2013 - An Exclusive Masterclass on Mobile Marketing (Blue Leaf, The Fort, Taguig City, Philippines)
• August 30, 2012 - 8th Philippine Association of National Advertisers (PANA) General Membership Meeting - Business@Social (Hard Rock Cafe, Glorietta III, Makati City, Philippines)
• December 5, 2012 - Digital Measurement Board - "Does Social Media Drive Purchase Intent?” (Old Swiss Inn, Somerset Tower, Makati Avenue, Makati City, Philippines)

EDUCATION

• 2002 – 2006 University of Santo Tomas  - Bachelor of Arts Major in Journalism, Dean’s Lister
• 1998 – 2002 Zion Center of Knowledge School  - Graduated as Valedictorian, School Diploma, Loyalty Award


REFERENCES
Available upon request.