Olay Body Facebook Ads

Client: OLAY Philippines
Copywriter: Katherine C. Eustaquio
Type: Facebook FanPage / Viral Video


OLAY Facebook Special Page 3 Phases 2 Studies

Phase 1:  Awareness & Benefit
Study1: OLAY now comes in a bar!
Get younger-looking skin in just 7 showers with OLAY Body.

Study 2: OLAY Body reveals younger-looking skin in just 7 showers!
Moisturize not just your face, but also your body with OLAY Age Defying Body Soap.

Phase 2:  Summer Fashion Walk-Off
Study 1: It’s 20s vs. 40s at the catwalk!
Watch as these women defy ageing with OLAY Body Soap at any age!

Study2: The 20s and the 40s meet at the catwalk!
See how OLAY Body keeps these women ageless and stunning at the catwalk.

Phase 3:  iDefy / Summer Torture Test
Study1: iDefy the summer heat!
It’s summer and the hot sun is just plain torture for your skin.   With OLAY Body Soap, you stay moisturized, ageless, and sizzling hot this summer!

Study 2: I ‘m an OLAY woman.  iDefy Ageing.
Share your own iDefy moments and get a chance to win fabulous gift packs from OLAY Body!