OLAY Body Social eMail Marketing

Client: OLAY Philippines
Copywriter: Katherine C. Eustaquio
Type: Facebook FanPage / Viral Video


EDM 1: “20s vs. 40s” Anti-Ageing Moisturizing (April 20)
Subject Title: 20s vs. 40s OLAY Fashion Walk-Off
Header: Can the 40s fare with the 20s on the same catwalk?
Body: Be a part of the biggest Fashion Walk-Off in the country and watch the 20s and the 40s work it on the catwalk!   See for yourself how OLAY Body keeps these women stunningly beautiful at any age.
CTA: Become a fan of OLAY Philippines in Facebook to get a chance to win fabulous OLAY Body Gift Packs daily!  Click here.


EDM 2: “iDefy”Anti-Ageing Moisturizing (May 25)
Subject Title: Are you an OLAY woman?
Header: I’m an OLAY woman.  iDefy ageing.
Body: Moisturizing prevents wrinkles and fine lines.   Since ageing shows not only on your face, make sure you moisturize your entire body.  In just 7 showers, you can reveal younger-looking skin with OLAY Body Age Defying Body Soap.  This summer, make waves at the beach and show off that ageless radiance because nothing defies skin ageing like OLAY Body.
CTA: Become a fan of OLAY Philippines in Facebook to get a chance to win fabulous OLAY Body Gift Packs daily!  Click here.


EDM 3: Moms should take care of themselves… (April 27) for Pampers Database
Subject Title: OLAY Body keeps Moms Ageless and Beautiful!
Header: Calling all OLAY Moms
Body: As a mother, we juggle dozens of things in one day—taking care of our family, playing with baby, meeting the family budget, and keeping our homes in tiptop shape.  Some days can be so stressful and we worry about the early signs of wrinkles and fine lines. Good thing, OLAY is here to maintain that youthful glow and ageless beauty.  You can now reveal younger-looking skin in just 7 showers with OLAY Body Age Defying Soap.
CTA: Become a fan of OLAY Philippines in Facebook to get a chance to win fabulous OLAY Body Gift Packs daily!  Click here.

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