How to Meet Your Sales Goals
Client: US Website
Type: Ghostwriting (no byline)
Setting sales goals is the easy part. It’s actually fun pulling out big, big, big figures out of thin air. Meeting your sales goals is the hard part. Hard, but not impossible. Whether you are newbie or an oldie in the business arena, you are bound to come across obstacles to hurdle, people to handle, and figures to assemble. Here are some tips on how to meet your sales goals:
Adapt the Cumulative Buying Principle
A steady flow of small daily sales is better than hitting a one-time, big-time deal if you want to stay in the business for a long time. Having discount sales will draw attention to your business and indirectly, you create a scheme for your customer to buy more than just one product. When your customers see the other products you put on sale, they are lured to purchase another and another. Be careful in slashing prices though. When you go from 50% off to 75% off in a month’s time, you might be painting the picture that your products or services are seriously not worth their price tags. So keep it steady. The cumulative amount of these purchases is still your income at the end of the day.
The Power of Loyal Customers
According to surveys, a mere 2% increase in customer loyalty can reduce business cost by almost 10% because recruiting potential customers take more money and effort than keeping the existing ones happy. When it comes to having business relationships with your patrons, customer satisfaction is not the end goal. Rather, it’s gaining their loyalty. But in order to enjoy it, you have to win your customers’ loyalty first. That’s why even the mega-bucks businesses have customer feedback surveys, discount coupons, VIP cards for loyal customers, and special offers in order to build a strong relationship with their patrons and making them immune to future competition. A steady stream of loyal customers pours in money that you can imagine through the power in numbers, the impression of being a VIP, and via word of mouth and customer referrals.
Generate More Customers
Say you’re a new Laundromat who opened last month and has generated a steady amount of customers more than enough to cover your rent, don’t feel settled yet. What if your customers decide to purchase their own washing machines, save a few dollars and do their own laundry, or God forbid, move to another city? Your customers are your lifeline. While having an ample amount of loyal customers is good, generating more customers is better if you want to last long in the business. So market your product, advertise, spread the good news, and invite more people in. In today’s fast-paced world, online networking is a great way to do just that.
Learn Discipline
Just like other fields, sales goals require constant effort, discipline, and keen instinct not to be lured by deceiving comforts. In the bigger scheme of things, small everyday activities like intensive product know-how and tapping more potential clients through networking have bigger impact compared to having a two to three mega sales every month. Discipline also pertains to having an optimistic take on things and looking for new ways on how to advertise your products and services. Having a strong sense of discipline in business makes the difference between long-running successful businessmen and one-day millionaires.
References:
http://factoidz.com/the-importance-and-value-of-customer-loyalty-to-a-business/
http://www.omegascoreboard.com/why_is_loyalty_important_vac_beta.shtml
http://www.allbusiness.com/sales/selling-techniques/2975842-1.html
http://thesalesblog.com/2010/01/the-master-key-to-sales-effectiveness/
