Whisper Girl Movement

Client: Whisper
Copywriter: Katherine C. Eustaquio
Type: Banners / Copy deliverables

GIRL MOVEMENT MANTRA
You can dance; raise your arms and move your feet in sync with your soul.  And as you set your body in motion, you can feel the world humming to the rhythm of your toes.  You can dream; craft your future in a myriad of infinite possibilities and live in a world where nothing is ever impossible.

You can write; string word after word that will immortalize your memories.
You can write because nothing can best change the world than powerful stories.
You can paint and wake up to a world filled with bright colors that capture the beauty of fleeting moments.
Or you can sing and show the world what a single voice can do.
You can jump, shout, take chances, and open yourself to new possibilities.
You can risk, experience, and discover so many realities.
You can cry; feel every bit of raw emotion the world throws your feet;
You can withstand this internal battle because crying doesn’t always mean defeat.
You can fail because with every failure comes another chance for you to get up, try harder and succeed.
You can listen because the world could use more people who listen to another’s need.
You can make mistakes and be wrong once in a while because you can learn along the way the lessons that are worth your while.
You can be brave and learn that it’s okay to be afraid.
You can choose sides, look back and respect the decisions you have made.
You can love, get hurt, and open your heart again to chances that will come your way.
You can love can again, be you, and be grateful that you stayed.
You can make you move now.
You can because you’re a girl.
Join the Girl Movement and be a part of a nationwide movement of girls who are making their mark in their chosen fields.
Go, girl!  Make your move!
Empowered by Whisper

# # #

Girl MoveMent Banners

Anne Curtis (2)
Study 1
Concept: Rich Media, cotton clouds, out of the box, free to move
When you feel this light and comfy
You can touch the sky!
Move your body to your favorite dance move like Anne Curtis
with the New Whisper Cottony Clean with all-sides leak protection.
Click here and be a fan of Girl MoveMent empowered by Whisper in Facebook.
Move it, girl!


Study 2
Concept: Move out of the box!
Jump, stretch, run, and move out of the box!
When you feel this light and comfy, the better you can explore the world.
With the New Whisper Cottony Clean with all-sides leak protection, you can do just about anything!
Click here and be a fan of Girl MoveMent empowered by Whisper in Facebook.
Move it, girl!

# # #

Kim Chiu (2)
Concept: Enjoy the ride, roller coaster peg,
Study 1
Raise your arms, shout out loud and enjoy every twist and turn
of that roller coaster ride like Kim Chiu!
Always be ready for the greatest rides of your life with
Whisper Super Dry & Clean with all-sides leak protection.
Click here and be a fan of Girl MoveMent empowered by Whisper in Facebook.
Move it, girl!

Study 2
Concept: Upside down, so what?
Climb up, slide down, so what if you’re outside down?
Enjoy every twist and turn off that roller coaster ride like Kim Chiu!
With Whisper Super Dry & Clean, nothing can stop you from enjoying the best rides of your life!
Click here and be a fan of Girl MoveMent empowered by Whisper in Facebook.
Move it, girl!


# # #

Study 1_revised as of April 23, 2010
Concept: Rich Media, cotton clouds, out of the box, free to move
Copy studies for the first line:
Imagine feeling this light and comfy…during your period!
You too can feel this clean and comfy…during your period!
Want to feel this light even with a heavy flow?

Applied:
Imagine feeling this light and comfy…during your period!
You can!  So move your body to your favorite dance move like Ann Curtis with the New Whisper Cottony Clean with all-sides leak protection.
Click here and be a fan of Girl MoveMent empowered by Whisper in Facebook.
Move it, girl!