OLAY iDefy Viral Video

Client: OLAY Philippines
Copywriter: Katherine C. Eustaquio
Type: Facebook FanPage

STUDY 1
Concept: I defy.

How do you live your best life?
Keep defying.
I run.
I jump.
I dress up.
I have fun.
I sip wine.
I dine with friends.
I hike.
I shop till I bend.
I swim.
I travel.
I read books.
I marvel.
But on top of the things I love to do, my favorite part is
Spending my life with one man, do you want to know who?
My husband
…of 20 years.
I’m a woman
Friend
Sister
Wife
Mother of 3
Businesswoman
and a grandmother-to-be.
With my soft and ageless skin,
Would you believe I’m already 40?
I defy aging.
Closing copy:
Moisturizing prevents aging.
Defy age with OLAY.
Laugh. Live. Love.
OLAY

# # #

STUDY 2
Concept: The Number 7

The world revolves around one number in particular
7
7 Days of Creation that brought forth the
7 Wonders of the Ancient World
7 Continents where our lineage are made
7 Sacraments of the Catholic Church to preserve our faith
7 Heavenly Virtues to battle the 7 Mortal Sins
7 Liberal Arts to keep us keen.
7 colors of the rainbow to brighten up the sky
7 days in a week are not enough and we all know why.
7 signs of skin aging that put a woman’s beauty at stake
7 OLAY showers to reverse skin aging and make a woman feel great.
Recapture your youthful glow in 7 showers with OLAY Age Defying Body Soap.
Laugh. Live. Love.
Defy Age with OLAY.