Mentos Blast Win an iPod Touch Promo

Client: Mentos
Copywriter: Katherine C. Eustaquio
Type: Website Copy



Win an iPod Touch!
A cool gadget for one hot summer!  The first iPod with built-in Wi-Fi that not only allows you to search, buy, and play your favorite music all day long but also watch your top-rated TV shows, movies and photos using its multi-touch screen technology.  Definitely a must-have!

Proposed Promo Name for Mentos

• Default: Win an iPod Touch
• Proposed:
• What a Blast!!!
• Win an iPod Touch with Mentos Blast!

Copy for Banner Ad (15 seconds)

STUDY 1
What a Blast!!!
Try the new Mentos Blast and win an iPod Touch in 3 cool ways!
Spoof the Mentos Blast TV Commercial.
Play the Mentos Top Blaster Game.
Join the Mentos Blast Text Promo.
Visit www.mentosblast.com to join.

STUDY 2
Win an iPod Touch with Mentos Blast!
Try the new Mentos Blast and win an iPod Touch in 3 cool ways!
Spoof the Mentos Blast TV Commercial.
Play the Mentos Top Blaster Game.
Join the Mentos Blast Text Promo.
Visit www.mentosblast.com for more details.



Join the Mentos Blast Text Promo and win an iPod Touch!
Just buy any one (1) pocket bottle of Mentos Ice Blast or Mentos Juice Blast and text the following:
MENTOSBLAST full name/address/age/OR#XXXXX
Send to 2327 for Globe and Touch Mobile users or to 0917-8902327 for Smart, Talk N’ Text and Sun Cellular users.
Promo period is from _______________________.  Per DOH-BFAD Permit # XXXX Series of 2008