Colgate Fresh Confidence Star Campaign

Client: Colgate
Copywriter: Katherine C. Eustaquio
Type: Electronic Direct Mail, Facebook Ads


Facebook Ads

Be the Next Colgate Fresh Confidence Star!
We are looking for fresh, new faces to appear in the next Colgate Fresh Confidence TV commercial.  You think you’re the one we’re looking for?  Join our video contest and be an instant celebrity!

Smile your Way to Fame!
Upload your version of Intense Freshness and be the star in the next Colgate Fresh Confidence TV Commercial.  Join our video contest now and speed up your way to fame!

Instant Fame with Colgate!
You think you got what it takes to be the star in the next Colgate Fresh Confidence TV commercial? Join our video contest now and smile your way to fame!


EDM

“Baka IKAW na ang next Colgate Fresh Confidence Star!”
What’s New! FREE INTERNET at Netopia for every purchase of specially marked Colgate Fresh Confidence with Cooling Crystals promo pack

Smile your Way to Fame!

We are looking for fresh, new faces to appear in the next Colgate Fresh Confidence TV Commercial.  You think you’re the one we’re looking for?  Join our video contest and be an instant celebrity!

1. It’s so easy!  Just make your own version of Intense Freshness using the Colgate Fresh Confidence TVC Soundtrack “Akin Ka Na Lang” by Itchyworms.
2. Entrant must lip-synch to the song, which can be downloaded from the website (www.colgatefreshconfidence.ph) or from other sources.
3. Simply capture the feeling of intense freshness while you brush your teeth with Colgate Fresh Confidence with Cooling Crystals.
4. Video should be maximum of 4 minutes in any of the following formats: AVI, MPEG, FLV, cellphone video capture.
5. Promo runs from March 28 – May 31, 2008.
6. Deadline for submission of entries is on May 31, 2008, at 11:59 p.m.

Flash those pearly whites with amazing confidence because you just might be the NEXT BIG STAR! Visit www.colgatefreshconfidence.ph or see flyers for complete details.

PER DOH-BFAD PERMIT NO 0264, SERIES OF 2008