Home Website Celeteque Anti-Wrinkle Viral Videos
Celeteque Anti-Wrinkle Viral Videos
Kath C. Eustaquio-Derla April 11, 2017 0
Client: Celeteque Advanced
Copywriter: Katherine Eustaquio
Type: viral video
Concept #1
The scene opens with a woman crying. The background music is melodramatic. The camera shouldn’t focus on the woman’s face yet. The shot should look like the photo below. After a few sniffles, the first few tears escape her eyes. The camera focuses on the woman’s eyes and shows the tears as they start to flow down her cheeks. The shot should look like the photo below. The mellow music suddenly stops. The camera zooms out and shows the lower half of the woman’s face with the tears trapped in between the heavy creases of her face. See below. The tears should stop flowing. The woman stops crying and pats her face dry. The woman turns from sad to irritated because her heavy wrinkles interrupted her moment.
Copy:
Tears delay closures.
Get rid of wrinkles today to let go of the drama tomorrow.
www.trueresults.com.ph
Concept #2
We see an aerial shot of the Philippines showing a very rocky terrain. Frame transition should mimic that of someone turning a page in a book. As each new frame appears, the terrain will appear less and less rocky (smoother). Note: the hand should turn the page 6 times to represent the 6 weeks period. The final aerial shot should reveal a smoother Philippine map.
Copy:
More and more Filipino women are enjoying their wrinkle-free skin.
Be one of them! Take the True Results Challenge today and see the amazing effects yourself.
www.trueresults.com.ph
Concept #3
We see a woman with a Photoshop-rippled face (see below) with the words “Wrinkles make you look twisted” scribbled on her cheek.
Copy:
Stop being so twisted.
Straighten your mind.
Get rid of wrinkles today.
www.trueresults.com.ph
Copywriter: Katherine Eustaquio
Type: viral video
Concept #1
The scene opens with a woman crying. The background music is melodramatic. The camera shouldn’t focus on the woman’s face yet. The shot should look like the photo below. After a few sniffles, the first few tears escape her eyes. The camera focuses on the woman’s eyes and shows the tears as they start to flow down her cheeks. The shot should look like the photo below. The mellow music suddenly stops. The camera zooms out and shows the lower half of the woman’s face with the tears trapped in between the heavy creases of her face. See below. The tears should stop flowing. The woman stops crying and pats her face dry. The woman turns from sad to irritated because her heavy wrinkles interrupted her moment.
Copy:
Tears delay closures.
Get rid of wrinkles today to let go of the drama tomorrow.
www.trueresults.com.ph
Concept #2
We see an aerial shot of the Philippines showing a very rocky terrain. Frame transition should mimic that of someone turning a page in a book. As each new frame appears, the terrain will appear less and less rocky (smoother). Note: the hand should turn the page 6 times to represent the 6 weeks period. The final aerial shot should reveal a smoother Philippine map.
Copy:
More and more Filipino women are enjoying their wrinkle-free skin.
Be one of them! Take the True Results Challenge today and see the amazing effects yourself.
www.trueresults.com.ph
Concept #3
We see a woman with a Photoshop-rippled face (see below) with the words “Wrinkles make you look twisted” scribbled on her cheek.
Copy:
Stop being so twisted.
Straighten your mind.
Get rid of wrinkles today.
www.trueresults.com.ph
