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Ke$ha Live in Manila Promos
Kath C. Eustaquio-Derla October 29, 2013 0
Concept, Copy, Execution: Katherine C. Eustaquio-DerlaPROMO 1: Ke$ha Crazy Makeup Photo Contest
Period: August 26 - September 13
PRIZE: 4 concert tickets (Upper A) @ P3,180 each
LINK
PROMO 2: Ke$ha Fandemonium Video Contest
Period: September 20 – October 20
PRIZE: 6 concert tickets (Upper A) @ P3,180 each
CONSOLATION PRIZE to contenders: 20 concert tickets (Upper A) @ P3,180 each
LINK
PROMO 3: Ke$ha Like & Share Promo
Period: October 22- 23
PRIZE: 10 concert tickets (Upper A) @ P3,180 each + 5 Meet & Greet Passes
Total # of Shares: 10,352
LINK
Blogs & Online Media Pick-ups: 1,110,000
Total Cost: P130,200
Total Mileage/Benefits: P2,071,117.80
Total Cost to Media Mileage Ratio: 1 : 15.90
New Facebook Fans acquired: 4423
Total Cost: P130,200
Total Mileage/Benefits: P2,071,117.80
Total Cost to Media Mileage Ratio: 1 : 15.90
New Facebook Fans acquired: 4423