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Pantene Local Site


Client: Pantene
Copywriter: Katherine C. Eustaquio
Type: Website Copy

Pantene Shampoo
Age defying – orange
Pantene Age Defying Shampoo and Conditioner gives you younger-looking hair. Through the Pro-V complex, Pantene can undo hair damage brought about by the aging process. It will make hair look youthfully shiny and vibrant, and in turn making you look younger!

Pantene gives you the 3 signs of younger-looking hair: smooth, silky and full of life.
Best used with Total Care Conditioner.

Glossy shine – blue
Brilliant shine can now be yours with Pantene Glossy Shine.  With water activated Pro-V B5, t will help replenish the lost Amino Acids that are naturally found in your hair.
Pantene glossy shine will make the cuticles of your hair smoother and more refined. It produces a natural reflective shine for every strand and leaves an obvious beam of robustness / richness.
Best used with Total Care Conditioner.

Hair Fall Control – pink/red
New Pantene Hair Fall Control helps reduce hair fall due to hair breakage by up to 98%. Now with water activated Pro-V, it nourishes and strengthens the core of the hair by nurturing it, protecting hair from damage, and keeping it strong and beautiful, resulting in less breakage and hair fall.
Best used with Hair Fall Control Conditioner.


PANTENE QUESTIONS FOR WEBSITE

  • Does your hair break easily when wet?
  • How do you deal with hair fall?
  • How do you maintain a healthy and beautiful hair?
  • Do you believe that hair damage is a serious problem that needs your attention?
  • How do you fight hair damage?
  • What is the worst hair damage you’ve ever experienced?
  • What is your remedy to a particular kind of hair damage?
  • Does your hair get dry and dull when you go to the beach?
  • How do you protect your hair from the scorching heat of the summer sun?
  • How do you keep your hair shiny and full of life during the summer season?

ADDITIONAL QUESTIONS
  • Does hair fall affect your self-confidence?
  • What do you do when your hair starts to break when it gets wet?
  • How do you feel when your hair starts to break when it gets wet?
  • Does hair fall scare you?

Dare to be the Most Beautiful
They’re beautiful.  They’re glamorous.
And they dare you to shine!
Now you and your friends can shine like these women in Pantene’s Dare to be the Most Beautiful promo.
Show us your own version of Pantene’s Most Beautiful with 3 of your friends and watch the world stop in awe of your beautiful hair!
Dare to shine.
Pantene
www.pantenesmostbeautiful.com


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