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Johnny Stunts – Globe Paramihan Challenge – Pare

Client: Globe Telecom
Copywriter: Katherine C. Eustaquio
Type: Concept for Viral Videos

Study 1:  “Pare”
The scene opens with Johnny and a friend (male) sitting in front of a table with a big box of biscuits (preferably Fita) in front of them.

Friend: Pare, I can fit two whole biscuits in my mouth. Look.
The friend takes two whole biscuits and places them inside his mouth.  He starts to chew in an exaggerated way.

Johnny: Hmph! Yun lang pare?  Eh chicken naman yan eh! I can do three!
Johnny places three whole biscuits inside his mouth and starts to chew.
Friend: Kaya ko four!
Johnny: Kaya ko five!
Friend: Ows, cge nga?  I dare you to eat five pieces of biscuits and talk at the same time!
Johnny flexes his arms, stacks five pieces of biscuits, and places them inside his mouth.  He starts to chew and talk at the same time.
Johnny: (angas mode) O ano, pare?  You think I couldn’t do it, pare?  Eh wala naman tong dare mo eh.  It’s so boring pare.  Even my pet pug can do this, pare.  So what’s my prize for this dare, huh pare?  Two hundred bucks pare?  Hahaha.  Better yet, I’ll just date your girl pare!
Friend: Prize pare?  I’ll buy you two boxes of biscuits.  How’s that pare?
Johnny: Pare, I think I’m getting a lock jaw any minute now.
Friend: (laughing) Serves you right, pare!
PLURK / TWITTER:  Pare, I ate 5 pcs. of biscuits ng sabay-sabay.  Ikaw kaya mo ba yon?



Study 2:  “Pare”
The scene opens with two of Johnny’s friends sitting at the bench.
Friend1: You know the problem with Johnny, pare?
Friend2: What?
Friend1: Well, when he’s all excited, he keeps repeating the word “pare.”
Suddenly, Johnny enters with his usual obnoxious attitude and sits between the two guys.  Johnny nudges his friends’ arms.
Johnny: Pare, I think I just had the greatest night of my life!  Pare, it was unbelievable.  I went out with this girl last night pare.  Pare, what a knockout!!! Those have got to be the longest, slimmest, and most tulo-laway legs I’ve ever seen pare!  What a babe, pare!  WHAT.A.BABE!!  So we went to the movies, pare.  Couldn’t take my eyes off her pare!  So pretty, pare, I tell you!  Remember that Spanish resto you told me about, pare?  I took her there pare and she was looking so divine pare.  What a babe, pare, what a babe!!!
Friend 2: (looks at Friend1) Sabi ko sayo eh.
Friend 1: So kayo na?
Friend 2: Patingin ng picture! Dali!
Johnny reaches for his mobile phone and shows his friends the girl’s photo.  Friend 1 and Friend 2 stands up at the same time.
Friend 1 and 2: (outraged) Eh girlfriend ko yan eh!!!
The three friends stare at each other in disbelief. Johnny is still sitting in the middle looking confused.

# # #

Study 3:  “Pare”
Voice Over: How many times can you say “pare” in 5 seconds?
Guy1: Hey pare, you know what, I met this chick last week.  Pare, what a knock out!  Pare, I couldn’t stop thinking…
(Buzzer rings.)
Voice Over: Stop!  Three times!
Guy 2: Eh pare, that’s nothing compared to this chick I met last night.  Pare, she’s not only pretty, she’s funny too, pare!  Kaya lang pare, I forgot to…
(Buzzer rings.)
Voice over: Stop!  Four times!
Johnny: Pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare, pare…
Johnny: (angas look) Ikaw, how many “pare” can you say in 5 seconds?
PLURK / TWITTER:  I can say “pare” 25 times in 5 seconds.  Ikaw ilan kaya mo?


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