Clean & Clear Multiply Site / Shinetastic

Client: Clean & Clear
Copywriter: Katherine C. Eustaquio
Type: Microsite

CLEAN & CLEAR REVAMP SITE – JANUARY 2010
MASTHEAD REVISION

• My thoughts, exactly.
• Share your thoughts here.
• Tell me something. :)
• Leave me a message, okay?
• Tell us what you think.
• What’s on your mind, BFF?
• Girlfriends! Share your thoughts!

SHORTER STUDIES:

• Share your thoughts!
• Tell us something!
• Speak up, BFF!
• Leave a message!
• Post your thoughts!

HOMEPAGE

• Happy 2010 girlfriends!
• Hey there girlfriends!
• Welcome back, girlfriends!

STUDY 1
Welcome back, girlfriends!
Hey girls, get ready for an amazing year filled with lots of new things to try from the Clean and Clear Multiply site!  We give you the latest tips on fashion, school, love, friendship and everything you need to know about being a teenager.  It’s a great way to meet new friends, share your thoughts, and win lots of prizes and freebies from our upcoming online promos!  Keep your skin oil-free and pimple-free with Clean and Clear so that nothing can stop you from getting the best out of everything that comes your way!

STUDY 2
One big hug for 2010!
Welcome back, girlfriends!  This year, we have lots of new and exciting things in store for you at the Clean and Clear Multiply site!  Come on girls, share your thoughts and make new friends as we give you the freshest tips and tricks on fashion, school, friendship, love and just about everything you need to know about your fabulous teenage life!   Watch out for our upcoming online promos to get a chance to win cool freebies and prizes!  So make sure your skin is oil-free and pimple-free all year round because, with a clean and clear face, nothing can stop you from taking on the world!

STUDY 3
Welcome back, girlfriends!
Get ready for an amazing year filled with lots of new and exciting things to try at the Clean & Clear Multiply site!  Being a member of this site is a great way to meet new friends, share your thoughts, and win lots of prizes and freebies from our upcoming online promos!  Keep your skin oil-free and pimple-free all year round with Clean & Clear so that nothing can stop you from getting the best out of everything that comes your way!

STUDY 4
Welcome back, girlfriends!
Get ready for an amazing year filled with lots of new and exciting things to try at the Clean & Clear Multiply site!   Hanging out here is a great way to meet new friends, share your thoughts, and win lots of prizes and freebies from our upcoming online promos!  Keep your skin oil-free and pimple-free all year round with Clean & Clear so that nothing can stop you from getting the best out of everything that comes your way!

WHAT’S NEW POST-IT

• Shine-free 2010!
• This 2010, say bu-bye to excess oil!
• Stay shine-free this 2010!

Copy: Be oil-free and shine-free all year round with an effective oil control regimen.

VIDEO BOX
Copy: Take the beautiful ride to clean & clear skin!

Clean & Clear Short Copies for Site

• See you in school, BFF!
• Catch you later, sis!
• Thanks for the friendship, best!
• Secrets are for keeps!
• You’re the best, sis!
• I miss you much! XOXO
• Big hugs for you, sis!
• Thanks for all the help, Best!
• We make a good team!
• You rock, BFF!
• Thanks, BFF! Mwah!
• Friends ‘till the end!
• I’ll keep you!
• We rock, BFF!

Share a thought

• On my mind (10 characters)
• I think…(8 characters)
• My ideas (8 characters)
• Testimonials (12 characters)
• Confessions (11 characters)
• My thoughts (11 characters)

Magazine Name:  SHINETASTIC
SAMPLE 1
Who’s your Celebrity BFF?
Oil-free & Pimple-free skin all year round!
What’s your skin type?  Find out now!

SAMPLE 2
Who’s your Celebrity BFF?
Decode your body type and the best clothes that flatter your figure!
How to deal with oily skin in your teens.

SAMPLE 3
Find out who’s your celebrity BFF!
Best Friends Forever!  Find out how to make your friendships last!
Oil-free & Pimple-free skin can now be yours!
=